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LED panel light lighting market to firm to strengthen channel layout

author:Administrator    ReleasedIn:2013-7-26 8:43:06   Click:1712
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If the LED panel light lighting positioned to replace traditional lighting,First of all to learn traditional lighting industry.Orders are a small order of traditional lighting,Through a layer of another channel sales,All along nobody can fully master all of the lighting sources,Even some famous international brands,Such as Philips (Philip), OSRAM (OSRAM) and singularity (GE) only 50% total lighting market.


  In addition50%,Is usually local or lighting lamps factory brand ownership,Focus on lamp housing made of traditional lighting,Traditional lighting lamps factory advantage outside the box design and mold opening,Compared to the manufacturers and new entrants,Costs have already completed,Above the lamp has adhered to a no small cost.

   In addition, Channels available for traditional lighting industry is also a major advantage,Main reason is the subject of much of the architecture or lighting is the procurement of mining district,Local manufacturers have geographical advantages; LED manufacturers now carry over a huge amount of capital and technology into lighting,For traditional lamps and lanterns factory,Manufacturers member of Rob,Traditional lighting factory is a major injury,Because many traditional lamps do not have large groups of financial and technical support.So when it comes to LED lamps prices continued confusion,Traditional lamps and lanterns factory will tightly seize the channel and end customer does not,As for traditional lamps and lanterns factory they provide are all light sources,Not only provide LED light source,Primary option is to match customer or design needs.

    LED panel light lighting market now is mainly to replace the market-oriented,If it is to replace,LED lighting designers must first understand the capabilities of traditional light sources.Incandescent brightness and than about 350lm/\$, energy saving bulbs and brightness than about 200lm/\$ about 1,000lm/\$, T8 fluorescent lamps (Figure 3).And you must have a concept,Luminous efficiency of traditional light sources will not progress,LED lamp luminous flux is increased quarterly 3~5%,Quarterly 10% falling prices,Represents the whole lamp LM/\$ to 16% of the progress of each quarter.

  Because it is a replacement market,So when the LM/\$ of the LM/\$ of traditional lamps and LED lamps achieve consistent,Lamp with LED light source lamp can replace traditional light sources,And the brightness of the LED lamps and prices today than about 80lm/\$,Look there is a lot of Upside,LED lighting advances goal is promotion of LED lamps light efficiency and lowering the price of LED lamps.In addition, Grants from the Government are a major focus of,Because the total cost of lighting include tariff for the next 3 years,Different regions have different tariff differences,Which is why the penetration rate of LED lighting will be different in different regions.

  Looking ahead to 2013,New LED lighting industry manufacturers,To master the lighting market channels,You must learn to use emerging channels such as Internet,Or Word of mouth marketing; and traditional channels to service intensity to win,Internet shopping and Word of mouth marketing is a good way to break through the existing channels,In particular, Word of mouth marketing.As the LED light and exciting new products,Coupled with the television media, policies to encourage or environmental consciousness,Consumers ' willingness to accept a high,LED light source on the market but because of quality,So consumerIf there is a word of mouth or the recommended celebrities,Believe that the cyclone will cause a unit to buy.
   

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