Now do the LED seems to be a trend, if the store does not have to install the LED instead to be out of tune with the market LED to be accepted by consumers, the most can't be ignored is the price, stores almost every shop in the sales of LED products, but the price is uneven is confusion.
It is reported that so far in the end LED home lighting brand product sales ideal; It's difficult to high-end products sales; The low end of the bargain is not good to sell, the consumer has concern on their heart now terminal dealers do retail channels and distribution channels, more in line with the brand in chengdu, the demand of the market.
Reporters learned from many dealers, consumers in the mind still tended to energy-saving lamps, LED home lighting product prices more than 40% of the traditional energy-saving lamps, it is hard to accept it so, middle-grade LED home lighting products sales more ideal, market is relatively stable.
Investment need to be careful
In LED home lighting there are two types of terminal dealers, one kind is just begin to do the traditional lighting, LED home lighting transformation of nearly two years to do, A class from the start in LED home lighting, the two types of dealers on the understanding of LED home lighting there is a difference.
Transformation from the traditional lighting to LED dealers to follow the requirement of market development, gradually into the LED, at first the store LED products is not much, look at the situation timely increase; And in the LED from the start of dealers is more bold, market demand and the target for more investment in LED the latter risk relative to a few bigger.
Nearly two years, the traditional home lighting brands started pushing LED home lighting products, such as the group of rich huayi lighting guanhua lighting rectangular illumination tamar genus streptobacillus wood Tomlinson illumination qian tai lighting, LED home lighting, market share is on the rise.
But the terminal channels at the time of increasing investment LED home lighting should also be cautious, not blindly invest like zhongshan snow more lighting technology co., LTD. CEO and marketing director LeiSiFu told reporters: the pace is too big, rather die soon so, winning in the terminal dealers should be steady.
Although LED household lighting favored by people, also in steady progress, but the LED home lighting products to occupy the market still depends on the quality, quality is the key of winning if each enterprise and dealer just to cater to the market, resulting in a large number of immature unqualified products into the market, will damage the
LED lighting in the terminal market brand image, ultimately counterproductive.