How to meet the demand of market innovation how to build effective market circulation system how to build industry well-known brands to establish the confidence of consumers, are LED business development and market application to further advance the most critical factors. Had not been in 2013, called the LED channel, channel layout war has played in full swing. Whether multinational enterprise traditional lighting LED technology-oriented enterprises, and export enterprises, have embarked on large-scale channel construction, various merchants already lecture hall, the product promotion meeting be disorderly spend for charming eye, overwhelmed, as the personage inside course of study says, LED lighting channel construction of herding effect, all enterprises in advance wave upon wave of distribution channel, but the effect is unknown. Lighting industry is undergoing huge change this change not only from the LED brought by technical innovation, also from the resulting competitors change, also from the IT era consumer habits change from the traditional LED lighting enterprise, or channel involved in the chain of dealers, distributors and design institutions of different participants, and the survival of the business environment have different before, challenge is looming. Shanghai shun lighting co., LTD. Since its establishment has been working on designing and manufacturing high quality LED lighting products, such as: LED panel light, LED downlight, in guarantee under the premise of product prices, to create the best quality products.