The former traditional lighting still occupy absolute market share advantage,LED lamps market penetration is still very low,The latest data show,LED lighting market penetration of only about 7%.The reasons are mainly the following:
1、High prices of LED lamps.KA stores sale of 5WLED of Bulb average price of 60-70 per,The equally luminous efficiency ordinary energy-saving lamps price 7-15 per,The spread between the two several times.At the same time,LED product packaging is also too simple instructions,And not let consumers a comprehensive cognitive products.
2、Retail Distribution shall not force.Universal KA stores have a large number of traditional lighting products sales,But very limited distribution in place of the LED lamps.At present, KA stores in mainland China,Only these large stores of Carrefour, Wal-Mart have little brand LED lamps in the sale,And Distribution brand are very few,For only a poly, Carbonell Secretary-pass, Firefly, BYD several brands.
3、Promotion lag.At present, Of thousands of mainland professional production of LED lighting downstream manufacturing enterprises,But in the business is one of the few the terminal market professionals engaged in the business of LED products,At this stage,In addition to the support of government policy,The lack of other forms of marketing,The majority of businesses there are also the lack of awareness of LED lamps.The advantages of LED lamps and traditional lamps distinction can not be properly communicated to the terminal consumers.
At the same time,These brands and stores configuration related pre-service personnel,End consumers buy lamps,LED lamps are also nobody cares.Compared with the traditional lighting brand,LED brand does not yet have a market reputation and influence.Traditional lighting brands like Philips, Panasonic, NVC, Op, SFT,In the industry has a good reputation,LED lighting brand promotion is still lagging behind.
Now for the part of the strength of traditional lighting dealers,How to grasp the market trend of LED panel light,Using its own pipeline resources,Seek to jointly operate the terminal with the LED business entity shop after all, on the best policy.In August of this year,Tony crystal semiconductor lighting store flagship store adjacent EGLO Lighting merger,This merger is based on EGLO Lighting as dealers do not have too much money in the market on a long-term boil down,Merged with the LED business,First, the long-term from Tony crystal lighting the goods,Second, do not have to worry about the problem of funds could not go.With the growing number of dealers in the second half of funds fracture risk,LED enterprises,Now finding good dealer,The best opportunity to establish long-term cooperative relationship.